![]() ![]() Marvel sold the hell out of the movie, but the materials they used merely told you that the movie existed and that it would mostly be about resolving the Infinity War cliffhanger. Most of the marketing came from the first 30 minutes or so of the movie, while there were less than ten TV spots and just one (Captain Marvel-centric) clip released online prior to release. ![]() We didn’t even get a title until the first trailer in December of last year (a trend I’m not a fan of overall, but I digress), and we got just a few theatrical trailers or extended previews after that. Moreover, kudos to doing with a mostly spoiler-free marketing campaign. It was a white lie and audiences clearly didn’t mind the bait-and-switch, especially as this campaign emphasized that it was merely the end for the core Avengers. The “it all ends here… for real this time” sell, coupled by general audience goodwill, strong reviews and solid word-of-mouth, brought out every remotely casual MCU fan from the last 11 years into theaters.īy the way, kudos to Disney and Marvel for successfully getting a huge series finale bump despite arguably selling Avengers: Infinity War as the end-of-the-end last year. Like Harry Potter and the Deathly Hallows Part II before it, the series finale of the MCU saga (at least for now) shattered previous milestones set by its predecessors by playing to everyone who ever liked this series.
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